When it comes to buying products, I tend to lean more towards quality over price. While I know a lot of people will look for what’s cheaper, I look for what works better, which is more convenient and how long will it last me. Those will play a big role in deciding which product I go with in the end.
When shopping online, I do a lot of research from multiple sights, from Amazon, to the actual company’s website and even articles or blogs on which items are best, and why? That’s not to say that I will just go with an absurdly priced item, but because it has 5 stars. I factor in lots of things; how much is it? How important is this item to me or my business? What’s the longevity of this item? Will it help make me more money, or is it for pleasure? Lots of these will have a direct effect on which item I buy, and how much I am willing to spend on the item.
The purchasing stage of shopping is usually the fastest stage for me, because by this point, I’ve already priced out my options, and weighed all other variables to ultimately decide which product I am going to buy.
Marketing, if I’m being honest, doesn’t usually play a big role in what I purchase. From products I use, to video games I play, and even to which store or website I buy from, it all depends on what specific item I want, and which place carries it for cheaper, with good shipping rates and times. And which company isn’t fishy (I’m looking at you Wish).
When buying any product no matter how big or how small, my post-purchase behavior will change depending on the actual quality of the product, the functionality of the product being integrated into my life, and the condition on which I’ve received the item, cause we all know sometimes shipping with care, doesn’t always happen.
With all that said and done, do your own research on the products you buy. Look for the best price, and don’t skimp on something that important to you just because you can save a few bucks.
Steven's MKT 365 Blog 